A Love Letter to the Do Not Flush Symbol

RFA may have experienced incredible growth recently, but we recognize that all of this wouldn’t be possible without our one true love: The “Do Not Flush” Symbol. The DNF symbol, now prominently displayed on packaging of non-flushable wipes, such as baby wipes, cleaning wipes, and makeup removal wipes (to name a few), enables all of […]
New Year, New Responsible Flushing Habits! Our #FlushSmart 2023 Resolutions

With a new year comes new resolutions! Whether you’re thinking about eating healthier, getting in shape, reading more books, or spending more time with loved ones, RFA wants you to keep flushing smart at the top of your 2023 goals. Unlike some other resolutions, responsible flushing is a quick, simple, and easy habit to learn. […]
The Responsible Flushing Alliance in Review

2022 was a breakout year for the Responsible Flushing Alliance. We launched the Flush Smart campaign, rolled out the “Do Not Flush” symbol and public awareness campaign in partnership with industry leaders, and declared July 1 as “Flush Smart Day” in California. While we spent many hours together fighting off Clog Monsters and fatbergs, our […]
Seriously, Flushable Wipes Are Flushable

By El Duderino We see it in the news… sewer clogs and overflows being blamed on flushable wipes. This has left some consumers torn between using chafe-inducing sandpaper squares (a.k.a. toilet paper) or use a wet wipe that will supposedly require a to call to a plumber after it’s flushed. It turns out that all […]
Family, FOGs, and Fatbergs, Oh My!

Things have been dreary with shorter days and colder nights. But now, one of the most joyous times of the year is here – the holiday season! No matter what you celebrate, the holidays are sure to bring about family gatherings big and small. And with those family gatherings come meals for all… but hopefully […]
3 Pro Tips for New Parents to Practice #FlushSmart Habits

Babies… the sweetest bundles of joy that never fail to put a smile on your face… except when they have a blowout. A messy, all encompassing – stop what you’re doing right now and open the windows – blowout. No matter the scenario, navigating the world with a newborn is no easy feat. In between […]
How to be #FlushSmart at the Movie Theater

As the weather cools down, you may be looking for fun activities that keep you inside. For some of you, that place is the movie theater! From cuddling up with the littles one over the latest animated hit, to watching the latest horror movie to get into the spooky spirit, the fun is endless at […]
Coming Together To Solve Environmental Challenges

The SecureFLUSH®/Wastewater PartnershipBy John Iarocci, Vice President, R&D and Quality, Nice-Pak Wipes have been a hot news topic for many years, as non-flushable items were identified as a contributor to backups in sewer and wastewater systems throughout the country. The issue sparked a flurry of education efforts. As municipal wastewater facilities spent time unclogging sewers, […]
Teach Your Kid NOT to be a Clog Monster

Happy Back to School Month from your friends at the Responsible Flushing Alliance! A new school year means a new year of challenges to overcome and memories to make. We all want our children to be as prepared as possible for what they may face in the classroom. This means packing the essentials: pencils, crayons, […]
How to Observe Flush Smart Day, Every Day!

On July 1, we observed the inaugural Flush Smart Day thanks to a resolution granted to RFA President Lara Wyss by Assemblymember Richard Bloom, the California statesman who largely brought the Wet Wipes Labelling Law into being. We were so excited to kick off Flush Smart Day with our social media followers and friends. A […]