About Us

Who We Are

The Responsible Flushing Alliance is an independent, nonprofit trade association committed to educating consumers about responsible and smart flushing habits to help reduce damage to our nation’s sewage systems.

  • Clear and prominent labeling of non-flushable items and the adoption of smart flushing habits are key to solving the problem of sewage clogs. By providing education and resources to government agencies, wastewater groups, sanitation agencies, and other stakeholder groups, together we can arm consumers with the information they need to make smart flushing decisions.
  • Changes to flushing behaviors will free up consumer tax dollars and city resources that are now used to repair wastewater systems damaged by clogs.
  • Thus, this website is intended to provide factual information and data on the issue to counter the high level of misinformation communicated in the media.

Our Mission

Our mission is to contribute to real solutions from problems caused by inappropriately flushed products by working collaboratively with the wipes supply chain and the wastewater scientific, engineering and operating entities to better understand and evaluate the scope, contents and impacts of flushed items on wastewater infrastructure.

We want to help spread knowledge regarding proper disposal practices of all disposable wipe products through prominent, on-package display of the “Do Not Flush” symbol, adherence to the Code of Practice for proper wipes labeling, and messaging to the public that “The Toilet is Not a Trashcan.”

Supporting Members


ANDRITZ Group – Nonwoven Division

Dude Products


First Quality

Johnson & Johnson


Kelheim Fibres GmbH

Spartan Chemicals

Dukal Corporation


Nehemiah Manufacturing


Papel Aralar S.A.

Procter & Gamble

Rockline Industries

Sellars Nonwovens

Suominen Corporation