WOW (a.k.a. World of Wipes), Who Knew?

Last month I had the pleasure of speaking at the World of WipesÒ International Conference in Chicago. The panel I participated in was called “Nonwoven Substrates for More Sustainable Wipes.” My presentation focused on RFA’s #FlushSmart campaign and the other three panelists provided deep insights into the positive steps being taken by the nonwovens industry related […]
RFA Announces 57% Member Growth in 2021 Annual Report
Overview Today the Responsible Flushing Alliance (RFA) released its 2021 annual report, outlining the successes of the organization and its campaign to educate consumers on what not to flush while spreading awareness of new “Do Not Flush” labeling coming in July 2022. The report celebrates a year of 57 percent growth in member acquisition, including […]
RFA Announces 6 New Members as 2022 #FlushSmart Consumer Education Campaign Kicks Off
Overview RFA welcomes the National Association of Clean Water Agencies as newest advisory member; Hosting annual association meeting on Jan. 25 for prospective new members By RFA Staff Writer SEATTLE–(BUSINESS WIRE)–Today, the Responsible Flushing Alliance (RFA) is excited to introduce the National Association of Clean Water Agencies (NACWA) as its newest advisory member as it […]
RFA Offers Consumer Tips for Preventing Sewer Clogs
Overview Offers Lessons Learned from Wastewater Treatment Facility Collection Study in NYC SEATTLE, Wash. (Dec. 22, 2021) – As families around the country continue to gather for holiday festivities, the Responsible Flushing Alliance (RFA) provides consumers with #FlushSmart tips so that celebrations can focus on family and not expensive and unhygienic plumbing issues. According to […]
RFA Announces Beauty Wipe Disposal education efforts ahead of world health day and earth day
Overview Seattle, Wash. (Mar. 29, 2022) Today the Responsible Flushing Alliance (RFA) released a new #FlushSmart infographic as part of its consumer education campaign raising awareness of responsible flushing habits, launched this past January. This new infographic educates consumers on how to properly dispose of household beauty products and makeup wipes while avoiding costly clogs and […]
Flushing Awesome!

Overview So far this year, the Responsible Flushing Alliance and its supporting members are making a real difference in educating consumers about responsible flushing habits. The #FlushSmart campaign continues running strong on social, in the media, and through our owned channels in hopes of influencing positive impact on home health, community wellbeing, and environmental protection. […]
The Definition of Flushability

Here at the Responsible Flushing Alliance, we always encourage you to practice your best #FlushSmart habits. Sending the wrong products down the drain causes dangerous clogs in municipal sewer systems that could lead to burst pipes, contaminated water, and overflowing sewers. Instead of upgrading infrastructure and wastewater systems or investing precious resources in other community […]
Responsible Flushing Alliance Publishes New Infographic Educating the Public on the Strangest Items Found in California Catch Basins
Overview Seattle, Wash. (Apr. 22, 2022) Today, the Responsible Flushing Alliance (RFA) published a new infographic highlighting some of the strangest objects that have been pulled out of municipal wastewater treatment catch basins in three California areas. A Spanish version of the infographic is also available. RFA partnered with the Los Angeles County Sanitation Districts, Orange County Sanitation District, […]
Responsible Flushing Alliance Welcomes Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as Newest Members
Overview Seattle, Wash. (Apr. 12, 2022) Today the Responsible Flushing Alliance (RFA) announced Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as its newest contributing members in its growing alliance of manufacturers and innovators investing in a coordinated national effort to educate consumers on what not to flush. In accordance with California’s Assembly Bill 818, […]
The Clog Monster’s Favorite Foods

No one thinks of their bathroom as the hottest spot in town, but for the destructive Clog Monster, it’s five-star dining! With the everyday products we use for cleaning, hygiene, and relaxing just one wrong flush away, bathrooms are the clog monster’s culinary dream! These favorite “foods” for our local monster can become a costly […]