Can You Ace This Potty Training for Grown-Ups Pop Quiz?
School’s back in session, but not just for kids. For parents, too! Like learning your ABCs or times tables, knowing the Do’s and Don’ts of responsible flushing is an important part of a well-rounded education (and healthy home plumbing). Did you know that 99% of materials that cause clogs at wastewater treatment plants are items […]
Potty Training … For Grown-Ups! This Flush Smart Month, We’re Going Back to the Basics
We all learned the basics as kids: go potty (in the toilet!), wipe, flush, wash our hands. But somewhere along the way, it seems some of us (especially parents!) forgot a crucial part of that equation: what exactly is okay to flush. Surprisingly, our survey data revealed 60% of people with children in their household […]
Potty Training, Meet Responsible Flushing: How DUDE Wipes is Changing the Game
Potty Training — words that send shivers down the spines of parents everywhere. It’s a messy, often frustrating, but ultimately rewarding milestone. DUDE Wipes, known for its wipes designed for grown-up dudes, is tackling the toddler terrain with a new product: Lil’ DUDES Wipes. We sat down with Jeff Klimkowski, co-founder and CFO of DUDE […]
Reimagine Waste: Building a Circular Economy with NSAC
How often do you think about where things go after you’re done with them? We often operate in a “take-make-waste” world where we take resources, make products, use them — and then discard them, where they become waste. What if there was a better way? That’s where the idea of a circular economy comes in. […]
Empowering Menstruators, Protecting Plumbing: The Aunt Flow Story
At RFA, we’re dedicated to educating the public about what not to flush. While many of us know the basics (look for the Do Not Flush symbol!), the conversation about period product disposal is too often overlooked. We were happy to talk to Claire Coder, the inspiring founder and CEO behind Aunt Flow, about her […]
Protect Our Planet One Flush at a Time
The Surprising Link Between Your Toilet and a Healthy Planet In celebration of Earth Month 2025, RFA would like to take the opportunity to remind everyone that our flushing habits have a direct impact on the health of our planet, and understanding this impact is the first step toward protecting our shared future. What Happens […]
RFA #FlushSmart 2024 Annual Meeting Recap
Well, that’s a wrap! This year’s annual meeting took place on Wednesday, March 19, as allies of smart flushing joined virtually to hear all about the Responsible Flushing Alliance’s innovative work and growth. RFA began in August 2020 and has since worked tirelessly to raise awareness of the Do Not Flush symbol, spread awareness of […]
Your Toilet’s Not a Trash Can: A Message from the Michigan Water Environment Association
Most people don’t think about wastewater infrastructure on a daily basis, but considering where we’d be without it, we really shouldn’t take it for granted. In the dark ages, households didn’t have drains or pipes to carry wastewater away. Instead, people dumped their chamber pots into the streets. This was not only very gross, but […]
How WaterWipes Paved the Way with Plastic-Free Baby Wipes
Helping protect the environment and our nation’s wastewater infrastructure is at the heart of RFA’s mission. Part of this mission involves championing innovative solutions, which is why we’re proud to spotlight RFA member WaterWipes and its groundbreaking strides in sustainability. In March 2022, WaterWipes answered the call for more sustainable products by becoming the first […]
Flushing Smarter: Shifting the Narrative in 2024
The past year marks a significant shift in the Responsible Flushing Alliance’s approach to spreading the word on flushing smart. In previous years, we’ve driven home the importance of the “Do Not Flush” symbol in our efforts to raise awareness and educate the public. While these were essential steps, they were just the beginning of […]