How WaterWipes Paved the Way with Plastic-Free Baby Wipes

Helping protect the environment and our nation’s wastewater infrastructure is at the heart of RFA’s mission. Part of this mission involves championing innovative solutions, which is why we’re proud to spotlight RFA member WaterWipes and its groundbreaking strides in sustainability. In March 2022, WaterWipes answered the call for more sustainable products by becoming the first […]

Flushing Smarter: Shifting the Narrative in 2024

The past year marks a significant shift in the Responsible Flushing Alliance’s approach to spreading the word on flushing smart. In previous years, we’ve driven home the importance of the “Do Not Flush” symbol in our efforts to raise awareness and educate the public. While these were essential steps, they were just the beginning of […]

Ecolab’s 100% Plastic-Free1 Disinfecting Wipe Sets New Standard for Healthcare

The Responsible Flushing Alliance (RFA) and Ecolab share a common mission: protecting vital resources for the well-being of people and the planet. In helping to safeguard wastewater infrastructure, RFA is prioritizing public health, sanitation and environmental protection. With the recent release of its 100% plastic-free1 Disinfectant 1 Wipe, RFA member Ecolab, is doing the same […]

Do Your Part to Stop Toilet Crimes in California

Did you know that public agencies throughout California are spending more than $47 million annually to repair wastewater treatment equipment and respond to sewer overflows caused by the improper flushing of wet wipes labeled with the “Do Not Flush” symbol? There’s work to be done to protect our nation’s sewage systems – and it starts […]

The Costly Consequences of Improper Flushing

Maintaining a home comes with its fair share of expenses, but some costs can be avoided with simple, responsible habits. Consider this —repairing damage to your home plumbing system due to clogs can range from $300 to $450 on average. If severe enough to require a whole house being re-piped, be prepared for costs ranging […]

Toilet Crimes Across California

In preparation for July’s Flush Smart Month, Responsible Flushing Alliance (RFA) took to the streets of Anaheim, California at VidCon. The annual conference was swarmed with 55,000 content creators, digital innovators and fans wanting to learn, explore and create content together. So why was RFA there? With over 60% of Californians still flushing things they […]

Wastewater and its Impact on Society with Melody LaBella

Understanding the impact of wastewater and its prevalence in our daily lives is critical. Believe it or not, wastewater is a key component of what keeps our communities thriving. Not only is wastewater comprised of what goes down your drain, but in some regions, it also is recycled and treated to create the drinking water […]

Three Ways to Make an Immediate Impact

How important is paying attention to what goes down your pipes? Very. When you ignore the label or improperly dispose of non-flushable items, you could end up paying an average of $300-$450 to repair your pipes—or upwards up $15,000 to re-pipe your full house (ouch!). We’re breaking down 3 simple ways to start making an […]