Winterproof Your Pipes (From the Inside Out): Why Cold Weather Makes Bad Flushing Habits Worse
Winter is here, and with it comes the usual worries about icy roads, bundling up, and — for homeowners — frozen pipes. External pipe protection, like proper insulation, is essential for preventing freezing and bursting, but many people overlook another crucial factor for safeguarding plumbing in the winter: What’s on the inside. What you flush down your […]
Flushing Smarter: Accelerating Behavioral Change in 2025
This past year marks another period of significant progress for the Responsible Flushing Alliance as we continued our mission to empower communities and protect our infrastructure by helping people flush smarter. Following the strategic evolution we initiated last year, our 2025 efforts doubled down on initiatives designed to fundamentally alter consumer habits and foster lasting, […]
A Guide to FOG-Free Festivities: Holiday Cooking & Your Drains
The holidays often mean more time in the kitchen, preparing festive meals for family and friends. But there’s a hidden scrooge lurking behind the culinary delights and good cheer: FOGs — the fats, oils and grease that can lead to common plumbing and wastewater treatment problems when they find their way down the drain. The […]
East Valley Water District’s Approach to Responsible Flushing Education
The East Valley Water District (EVWD), which serves the cities of Highland, San Bernardino, and portions of San Bernardino County in California, recently underwent a significant transformation with the addition of the Sterling Natural Resource Center (SNRC) in January 2024. This state-of-the-art facility has expanded EVWD’s capabilities to treat its community’s wastewater and sharpened the […]
The Truth About Wipes: Flushable vs. Non-Flushable Explained
Ever wondered why some wipes are labeled as flushable and others have the Do Not Flush symbol? Curious if you can actually trust the labels? You’re not alone! The world of wet wipes can be confusing, with labels like biodegradable, non-flushable, and flushable leading to potential misunderstandings. At the Responsible Flushing Alliance, we work with […]
Can You Ace This Potty Training for Grown-Ups Pop Quiz?
School’s back in session, but not just for kids. For parents, too! Like learning your ABCs or times tables, knowing the Do’s and Don’ts of responsible flushing is an important part of a well-rounded education (and healthy home plumbing). Did you know that 99% of materials that cause clogs at wastewater treatment plants are items […]
Potty Training … For Grown-Ups! This Flush Smart Month, We’re Going Back to the Basics
We all learned the basics as kids: go potty (in the toilet!), wipe, flush, wash our hands. But somewhere along the way, it seems some of us (especially parents!) forgot a crucial part of that equation: what exactly is okay to flush. Surprisingly, our survey data revealed 60% of people with children in their household […]
Potty Training, Meet Responsible Flushing: How DUDE Wipes is Changing the Game
Potty Training — words that send shivers down the spines of parents everywhere. It’s a messy, often frustrating, but ultimately rewarding milestone. DUDE Wipes, known for its wipes designed for grown-up dudes, is tackling the toddler terrain with a new product: Lil’ DUDES Wipes. We sat down with Jeff Klimkowski, co-founder and CFO of DUDE […]
Reimagine Waste: Building a Circular Economy with NSAC
How often do you think about where things go after you’re done with them? We often operate in a “take-make-waste” world where we take resources, make products, use them — and then discard them, where they become waste. What if there was a better way? That’s where the idea of a circular economy comes in. […]
Empowering Menstruators, Protecting Plumbing: The Aunt Flow Story
At RFA, we’re dedicated to educating the public about what not to flush. While many of us know the basics (look for the Do Not Flush symbol!), the conversation about period product disposal is too often overlooked. We were happy to talk to Claire Coder, the inspiring founder and CEO behind Aunt Flow, about her […]