Reporting for Doody: Bathroom Bootycamp Is Officially in Session
Listen up, recruits! It’s July, which means Flush Smart Month is officially back, and we are on a mission to whip America’s bathroom habits into pristine, pipe-friendly shape. This year, we’re going beyond saving your plumbing from a clog-tastrophe — we’re saving your relationships, too. Bad Bathroom Habits = Breakups? Flushing the wrong things down the toilet damages municipal sewers and […]
Are You Flushing Your Relationships Down the Drain? Test Your Bathroom Etiquette!
How good are you at cohabitating? Maybe you mop the floor, do the dishes, and take out the trash — but how much do you pay attention to what goes on in the bathroom? Bad bathroom habits are a major point of contention in many relationships. Between toilet paper rolls left empty, hair left in […]
How BAHP and RFA are Working Together for Responsible Disposal
RFA is proud to count the Center for Baby and Adult Hygiene Products (BAHP) among its advisory members. We recently sat down with BAHP Deputy Director Gia Komst to learn more about the organization’s mission, its connection to responsible flushing, and why this partnership matters. Who is BAHP? The Center for Baby and Adult Hygiene […]
A Homeowner’s Guide to Protecting Our Waterways This Earth Month
In January 2026, a busted sewer line in Maryland dumped more than 200 million gallons of raw sewage into the Potomac River near Washington, D.C. The impact on nearby communities, and on the planet, was immediate and widespread. While this is the largest sewage spill in U.S. history, it certainly hasn’t been the only one. […]
Women’s History Month Spotlight: A Conversation with Caroline Zalla, Chairman of the RFA Board
RFA is always grateful for the remarkable women who champion our mission and help drive meaningful change. To celebrate Women’s History Month this year, we sat down with Caroline Zalla, Communications and Influencer Lead at Procter & Gamble and Chairman of the Board for RFA, and dug into what it means to be a woman […]
Know the Difference: Baby Wipes Are Not Flushable Wipes
At the Responsible Flushing Alliance (RFA), we champion smart flushing habits, and that starts with understanding what you’re flushing. From a wipes disposal standpoint, there are essentially two general categories of wipes – flushable and non-flushable wipes. However, it can be daunting to know what can and cannot be flushed. After all, the answer has […]
Responsible Flushing With Flair: The goodwipes Restroom Routine Revamp
At RFA, we champion responsible flushing habits and believe in the power of education. That’s why we’re especially excited to spotlight a brand that makes flushability a core tenant of its mission — and has fun doing it. We talked with goodwipes SVP of Marketing Meredith Diehn about a recent rebrand, a groundbreaking activation, and […]
Winterproof Your Pipes (From the Inside Out): Why Cold Weather Makes Bad Flushing Habits Worse
Winter is here, and with it comes the usual worries about icy roads, bundling up, and — for homeowners — frozen pipes. External pipe protection, like proper insulation, is essential for preventing freezing and bursting, but many people overlook another crucial factor for safeguarding plumbing in the winter: What’s on the inside. What you flush down your […]
Flushing Smarter: Accelerating Behavioral Change in 2025
This past year marks another period of significant progress for the Responsible Flushing Alliance as we continued our mission to empower communities and protect our infrastructure by helping people flush smarter. Following the strategic evolution we initiated last year, our 2025 efforts doubled down on initiatives designed to fundamentally alter consumer habits and foster lasting, […]
A Guide to FOG-Free Festivities: Holiday Cooking & Your Drains
The holidays often mean more time in the kitchen, preparing festive meals for family and friends. But there’s a hidden scrooge lurking behind the culinary delights and good cheer: FOGs — the fats, oils and grease that can lead to common plumbing and wastewater treatment problems when they find their way down the drain. The […]