RFA is always grateful for the remarkable women who champion our mission and help drive meaningful change. To celebrate Women’s History Month this year, we sat down with Caroline Zalla, Communications and Influencer Lead at Procter & Gamble and Chairman of the Board for RFA, and dug into what it

At the Responsible Flushing Alliance (RFA), we champion smart flushing habits, and that starts with understanding what you’re flushing. From a wipes disposal standpoint, there are essentially two general categories of wipes – flushable and non-flushable wipes. However, it can be daunting to know what can and cannot be flushed.

At RFA, we champion responsible flushing habits and believe in the power of education. That’s why we’re especially excited to spotlight a brand that makes flushability a core tenant of its mission — and has fun doing it. We talked with goodwipes SVP of Marketing Meredith Diehn about a recent

Winter is here, and with it comes the usual worries about icy roads, bundling up, and — for homeowners — frozen pipes. External pipe protection, like proper insulation, is essential for preventing freezing and bursting, but  many people overlook another crucial factor for safeguarding plumbing in the winter: What’s on the inside.

This past year marks another period of significant progress for the Responsible Flushing Alliance as we continued our mission to empower communities and protect our infrastructure by helping people flush smarter.  Following the strategic evolution we initiated last year, our 2025 efforts doubled down on initiatives designed to fundamentally alter

The holidays often mean more time in the kitchen, preparing festive meals for family and friends. But there’s a hidden scrooge lurking behind the culinary delights and good cheer: FOGs — the fats, oils and grease that can lead to common plumbing and wastewater treatment problems when they find their