H2O Global News: Only Flush the Flushable: Decoding Wipe Technology and Wastewater Standards
The modern bathroom cabinet tells a tale of consumer confusion. Shelves lined with wet wipes bear various labels. Some declaring themselves “biodegradable,” others sporting “flushable” claims, and many displaying the increasingly familiar “Do Not Flush” symbol. This labelling maze has created a $440 million annual burden on wastewater treatment facilities across the United States, as […]
Potty Training … For Grown-Ups! This Flush Smart Month, We’re Going Back to the Basics
We all learned the basics as kids: go potty (in the toilet!), wipe, flush, wash our hands. But somewhere along the way, it seems some of us (especially parents!) forgot a crucial part of that equation: what exactly is okay to flush. Surprisingly, our survey data revealed 60% of people with children in their household […]
For July’s Flush Smart Month, It’s Back to the Basics With Potty Training for Grown-Ups
SEATTLE, June 18, 2025 /PRNewswire/ — July marks Flush Smart Month, an annual initiative by the Responsible Flushing Alliance (RFA) dedicated to empowering people with the knowledge to flush responsibly. Smart flushing is critical for preventing costly damage to our wastewater systems, protecting the environment from pollution and ensuring the uninterrupted flow of vital public services.
BizBash: 20 Times Event Bathrooms Became the Star of the Show (Yes, Really)
Yes, we’re going there. From fully functional (and fabulously branded) restroom takeovers at festivals to over-the-top photo ops starring toilets, tubs, and even a sink that poured Champagne, event bathrooms are becoming an unexpected hot spot for creativity.
July is Flush Smart Month – Who Needs a Refresher on Potty Training Basics?
SEATTLE, July 1, 2025 /PRNewswire/ — The Responsible Flushing Alliance (RFA) kicks off its 4th annual Flush Smart Month today with a creative campaign, Potty Training for Grown-Ups. The organization is spreading smart flushing tips via social media and engagement with wastewater agencies across the country. Smart flushing is critical for preventing costly damage to our wastewater systems, protecting the environment […]
Investors Hangout: Flush Smart Month: Empowering Parents to Foster Good Habits
July is recognized as Flush Smart Month, and it’s the perfect time to remind everyone about the importance of proper flushing habits. The Responsible Flushing Alliance is leading a playful and informative campaign titled Potty Training for Grown-Ups. This initiative aims at educating adults, particularly parents, on the vital need to flush only appropriate items, […]
Business Insurance: Keep the wipes out of the pipes
Today is the start of the Responsible Flushing Alliance’s fourth annual Flush Smart Month, and the group is using a campaign called Potty Training for Grown-Ups to teach people exactly that: responsible flushing.
News-O-Matic: Flush Smart Month – Learn what does and doesn’t go down the toilet
Little kids do potty training to learn how to use the toilet. Adults tell them what goes in the toilet, like pee and poop, and what doesn’t, like socks or toys. But what about grown-ups — do they need potty training too? The Responsible Flush Alliance (RFA) wants everyone to know what can and can’t be flushed. […]
CASA: July is Flush Smart Month
July is Flush Smart Month July is Flush Smart Month and our friends at the Responsible Flushing Alliance (RFA) are bringing the campaign to life with “Potty Training for Grown-Ups.” They have created social media assets for you to use during the month (and beyond) with the important message of only flushing the flushable and […]
Pampers’ Sustainability Journey
Changing a diaper is probably one of the first things you learn to do when caring for your baby. As you think about your little one and the world they’ll grow up in, you may wonder how these essential products impact the environment.