At RFA, we champion responsible flushing habits and believe in the power of education. That’s why we’re especially excited to spotlight a brand that makes flushability a core tenant of its mission — and has fun doing it. We talked with goodwipes SVP of Marketing Meredith Diehn about a recent

Winter is here, and with it comes the usual worries about icy roads, bundling up, and — for homeowners — frozen pipes. External pipe protection, like proper insulation, is essential for preventing freezing and bursting, but  many people overlook another crucial factor for safeguarding plumbing in the winter: What’s on the inside.

This past year marks another period of significant progress for the Responsible Flushing Alliance as we continued our mission to empower communities and protect our infrastructure by helping people flush smarter.  Following the strategic evolution we initiated last year, our 2025 efforts doubled down on initiatives designed to fundamentally alter