RFA in the News
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Know the Difference: Baby Wipes Are Not Flushable Wipes
At the Responsible Flushing Alliance (RFA), we champion smart flushing habits, and that starts with understanding what you’re flushing. From a wipes disposal standpoint, there are essentially two general categories of wipes – flushable and non-flushable wipes. However, it can be daunting to know what can and cannot be flushed.

Responsible Flushing With Flair: The goodwipes Restroom Routine Revamp
At RFA, we champion responsible flushing habits and believe in the power of education. That’s why we’re especially excited to spotlight a brand that makes flushability a core tenant of its mission — and has fun doing it. We talked with goodwipes SVP of Marketing Meredith Diehn about a recent

Winterproof Your Pipes (From the Inside Out): Why Cold Weather Makes Bad Flushing Habits Worse
Winter is here, and with it comes the usual worries about icy roads, bundling up, and — for homeowners — frozen pipes. External pipe protection, like proper insulation, is essential for preventing freezing and bursting, but many people overlook another crucial factor for safeguarding plumbing in the winter: What’s on the inside.
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