Research and Data
The Science Behind Flushing Smart
Dive deep into the science behind responsible flushing. See the difference between flushable and non-flushable wipes, learn what’s really clogging pipes, and see how educational efforts have improved responsible flushing over time.
Collection Study
In accordance with California’s Proper Labeling of Wet Wipes law (AB 818), state wastewater agencies and industry experts went deep to find out exactly what is passing through—and clogging up—municipal wastewater systems. The Responsible Flushing Alliance (RFA), alongside the California Association of Sanitation Agencies (CASA) and the Association of the Nonwoven Fabrics Industry (INDA), released the results from the largest known domestic sewage collection study conducted to reveal what’s really being flushed down the drain—and shouldn’t be. Kennedy Jenks, an independent engineering firm, designed the study and compiled the findings into the report.
Annual Report 2025
See how RFA spent another year making significant progress in our mission to promote responsible flushing.
Annual Report 2024
See how RFA focused on influencing behavior change by breaking into new channels—and how consumer sentiment survey data shows progress as a result.
Annual Report 2023
See how RFA increased awareness through culturally relevant public education and how our flushing habits looked overall in 2023.
Annual Report 2022
See where flushing habits stood, how RFA’s work got started, and how far we’ve come since.