News

Journalists, need visuals for your story? Find high-quality b-roll footage, photos and other media assets related to responsible flushing and RFA’s work. Feel free to download and use these resources to enhance your coverage.

Press Releases

Wastewater Industry Partners Join with Wipes Manufacturers to Educate Consumers on Importance of the “Do Not Flush” Symbol at Responsible Flushing Alliance’s 2nd Annual Meeting

Responsible Flushing Alliance Announces WaterWipes as its Newest Member in Growing Coalition Focused on Promoting Healthy Habits

The Responsible Flushing Alliance to Present 2023 Outlook and Consumer Education Strategy at 2nd Annual Meeting

Responsible Flushing Alliance Reveals Increase in Flushing Awareness in 2023 Annual Report

Ecolab Joins the Responsible Flushing Alliance, Adding to Growing Coalition to Promote Healthy Flushing Habits

3M, Eleeo Brands, Goodwipes, Unilever Join the Responsible Flushing Alliance, Bolstering its Efforts to Educate Consumers on Proper Flushing Habits

News Coverage

Redefine Your Bathroom Routine: What Not to Flush

Think those makeup removal wipes are actually flushable? You might want to reconsider. Lifestyle Expert Jacky Herrera is here to remind you of what NOT to flush down the toilet – or else you could be paying the big bucks for repairs, plus some helpful tips on how to be more proactive with every flush. Visit FlushSmart.org to learn more.

RFA was on the KCAL-TV news in LA on June 30, 2024 for our #flushsmart kickoff event at #vidcon2024.

News Articles

Nonwovens Industry: Responsible Flushing Alliance to Host Annual Meeting

Fibre@Fashion: Do Not Flush symbol familiarity reaches 81% in US in 2024: RFA

Fibre2Fashion: MWEA, RFA support new Michigan wet wipes labelling law

Smart Water Magazine: Michigan law goes into effect requiring “Do Not Flush” symbol on wipes to protect infrastructure

Nonwovens Industry: Associations Support New Michigan Wet Wipes Labeling Law

International Fiber Journal: Single-Use Wipes – An Industry Never Far From Drama

Syndicated Articles

Estudio revela que el 99% de los materiales que causan tupiciones no debieron tirarse por el indoloro

New study shows 99% of materials causing sewage clogs should never have been flushed

Planning a holiday dinner? Don’t let a clogged pipe ruin the night

Clog Monster makes his Hollywood debut: 5 ways you can help defeat him

Want to avoid costly clogs? 5 tips on how to flush smart every day

Non-Flushable wipes with “Do Not Flush” symbol go in the trash, not the toilet

B-Roll

In accordance with California’s Proper Labeling of Wet Wipes law (AB818), the California Association of Sanitation Agencies (CASA), the Responsible Flushing Alliance (RFA), and the Association of the Nonwoven Fabrics Industry (INDA), have partnered to conduct a sewage collection study to help determine what is clogging sewer lines and equipment across the state.

Michigan, have you seen this symbol? A new Michigan law aims to make it easier to recognize what wet wipes should never be flushed.