News

Journalists, need visuals for your story? Find high-quality b-roll footage, photos and other media assets related to responsible flushing and RFA’s work. Feel free to download and use these resources to enhance your coverage.

Press Releases

The Responsible Flushing Alliance Offers Safe Summer Travel Tips for Cleaning Up When on the Go

RFA Joins Assemblymember Richard Bloom, CASA, NSAC to celebrarte “Do Not Flush” Law

Clorox & GOJO join RFA

Responsible Flushing Alliance Publishes New Infographic Educating the Public on the Strangest Items Found in California Catch Basins

Responsible Flushing Alliance Welcomes Dukal, LLC, Reckitt, and Spartan Chemical Company, Inc. as Newest Members

The Responsible Flushing Alliance Announces New Beauty Wipe Disposal Education Efforts Ahead of World Health Day and Earth Day

News Coverage

Redefine Your Bathroom Routine: What Not to Flush

Think those makeup removal wipes are actually flushable? You might want to reconsider. Lifestyle Expert Jacky Herrera is here to remind you of what NOT to flush down the toilet – or else you could be paying the big bucks for repairs, plus some helpful tips on how to be more proactive with every flush. Visit FlushSmart.org to learn more.

RFA was on the KCAL-TV news in LA on June 30, 2024 for our #flushsmart kickoff event at #vidcon2024.

News Articles

News-O-Matic: Flush Smart Month – Learn what does and doesn’t go down the toilet

CASA: July is Flush Smart Month

Pampers’ Sustainability Journey

Environmental, Science & Engineering Magazine: ‘Do not flush’ wipes labelling bill heads to Congress after passing Senate

Sellars: Sellars Nonwovens Joins the Responsible Flushing Alliance to Promote Smarter Flushing Practices

H2O Global News: Responsible Flushing Alliance Opens Registration for its 2025 Annual Meeting to Media, Wastewater Agencies, & Non-Wovens Industry

Syndicated Articles

Non-Flushable wipes with “Do Not Flush” symbol go in the trash, not the toilet

B-Roll

In accordance with California’s Proper Labeling of Wet Wipes law (AB818), the California Association of Sanitation Agencies (CASA), the Responsible Flushing Alliance (RFA), and the Association of the Nonwoven Fabrics Industry (INDA), have partnered to conduct a sewage collection study to help determine what is clogging sewer lines and equipment across the state.

Michigan, have you seen this symbol? A new Michigan law aims to make it easier to recognize what wet wipes should never be flushed.