For July’s Flush Smart Month, It’s Back to the Basics With Potty Training for Grown-Ups
SEATTLE, June 18, 2025 /PRNewswire/ — July marks Flush Smart Month, an annual initiative by the Responsible Flushing Alliance (RFA) dedicated to empowering people with the knowledge to flush responsibly. Smart flushing is critical for preventing costly damage to our wastewater systems, protecting the environment from pollution and ensuring the uninterrupted flow of vital public services.
July is Flush Smart Month – Who Needs a Refresher on Potty Training Basics?
SEATTLE, July 1, 2025 /PRNewswire/ — The Responsible Flushing Alliance (RFA) kicks off its 4th annual Flush Smart Month today with a creative campaign, Potty Training for Grown-Ups. The organization is spreading smart flushing tips via social media and engagement with wastewater agencies across the country. Smart flushing is critical for preventing costly damage to our wastewater systems, protecting the environment […]
MEDIA ALERT: Responsible Flushing Alliance Opens Registration for its 2025 Annual Meeting to Media, Wastewater Agencies, & Non-Wovens Industry
The Responsible Flushing Alliance (RFA) is hosting its fourth annual meeting next week on Wednesday, March 19. Registration for the hour-long virtual meeting is free. Participants will learn about available educational resources, federal legislative updates, results from its #FlushSmart Crimes of Flushing campaign, and sneak peek into the 2025 Potty Training for Grownups campaign.
Responsible Flushing Alliance Publishes 2024 Annual Report
While previous campaigns focused on increasing familiarity with the Do Not Flush symbol, the 2024 campaign prioritized shifting consumer behavior. A national survey conducted pre- and post-#FlushSmartMonth revealed positive trends: While familiarity with the Do Not Flush symbol continues to increase (78% to 81%), self-reported flushing of non-flushable items is on the decline (53% to […]
Michigan Water Environment Association & Responsible Flushing Alliance Support New Michigan Wet Wipes Labeling Law
Law goes into effect requiring the ‘Do Not Flush’ symbol on baby wipes, other wet wipes not meant for flushing
Responsible Flushing Alliance Reminds Americans to Help Keep Fats, Oils, Grease & Non-Flushable Items Out of Drains This Holiday Season
The Responsible Flushing Alliance offers a free FOG activity book focused on “Do Not Pour” and “Do Not Flush” family-friendly projects available in time for the holidays. Help keep fats, oils, and grease (FOG), and non-flushable items out of our sewers and waterways.
Responsible Flushing Alliance Announces Support for New Michigan Law
Michigan’s proper labeling law for non-flushable wipes requires the “Do Not Flush” symbol on baby wipes, other wipes not engineered to be flushed.
The Responsible Flushing Alliance Announces First Annual #FlushSmart Month Celebration
Flush Smart Day is extended to the full month of July to remind people about the importance of smart flushing habits by looking for the “Do Not Flush” symbol found on non-flushable wipes, such as baby wipes, cleaning wipes, and makeup removal wipes.
Responsible Flushing Alliance Solves Toilet Crimes at VidCon Anaheim 2024
Detective Drains and his surprising partner, a real-life singing and talking toilet named Mel (pictured), are on the case, solving “Crimes of Flushing” at VidCon 2024 in Anaheim, Calif.
MEDIA ALERT: Help Put an End to Toilet Crimes in California!
Responsible Flushing Alliance Uncovers the Mystery Behind What’s Clogging California’s Pipes at VidCon Anaheim from June 26 – 29.