International Fiber Journal: Single-Use Wipes – An Industry Never Far From Drama
On March 8, 2024, South Carolina’s Charleston Water System (CWS) settled a class action lawsuit against the wipes retailers and manufacturers Costco, CVS, Procter & Gamble, Walgreens, Target and Walmart. It should go some way to ensuring that all wipes marketed to consumers across the USA will be truly flushable and that packaging for all […]
Ecolab’s 100% Plastic-Free1 Disinfecting Wipe Sets New Standard for Healthcare

The Responsible Flushing Alliance (RFA) and Ecolab share a common mission: protecting vital resources for the well-being of people and the planet. In helping to safeguard wastewater infrastructure, RFA is prioritizing public health, sanitation and environmental protection. With the recent release of its 100% plastic-free1 Disinfectant 1 Wipe, RFA member Ecolab, is doing the same […]
Responsible Flushing Alliance Reminds Americans to Help Keep Fats, Oils, Grease & Non-Flushable Items Out of Drains This Holiday Season
The Responsible Flushing Alliance offers a free FOG activity book focused on “Do Not Pour” and “Do Not Flush” family-friendly projects available in time for the holidays. Help keep fats, oils, and grease (FOG), and non-flushable items out of our sewers and waterways.
Q&A With Dr. Divya Rathod: Prioritizing Sanitation and Responsible Hygiene Practices for Healthier Communities

As an advisory board member to the Responsible Flushing Alliance (RFA), the Toilet Board Coalition shares a common understanding that toilets play a vital role in our communities. RFA prioritizes the sustainability of communities—and to stay sustainable, they must stay healthy. In celebration of World Toilet Day on November 19, we’re highlighting one of the […]
International Fiber Journal: Hey DUDE, Wipes Are In
Founders of DUDE Wipes® proudly proclaim, “Best Clean, Pants Down” and “Wetter is Better,” using toilet humor to grab the attention of manly men who want fresh results in private places. And there seem to be at least 150 million dollars’ worth of them frequenting the brand, according to the company.
Do Your Part to Stop Toilet Crimes in California

Did you know that public agencies throughout California are spending more than $47 million annually to repair wastewater treatment equipment and respond to sewer overflows caused by the improper flushing of wet wipes labeled with the “Do Not Flush” symbol? There’s work to be done to protect our nation’s sewage systems – and it starts […]
The Costly Consequences of Improper Flushing

Maintaining a home comes with its fair share of expenses, but some costs can be avoided with simple, responsible habits. Consider this —repairing damage to your home plumbing system due to clogs can range from $300 to $450 on average. If severe enough to require a whole house being re-piped, be prepared for costs ranging […]
Toilet Crimes Across California

In preparation for July’s Flush Smart Month, Responsible Flushing Alliance (RFA) took to the streets of Anaheim, California at VidCon. The annual conference was swarmed with 55,000 content creators, digital innovators and fans wanting to learn, explore and create content together. So why was RFA there? With over 60% of Californians still flushing things they […]
Responsible Flushing Alliance Announces Support for New Michigan Law
Michigan’s proper labeling law for non-flushable wipes requires the “Do Not Flush” symbol on baby wipes, other wipes not engineered to be flushed.
The Responsible Flushing Alliance Announces First Annual #FlushSmart Month Celebration
Flush Smart Day is extended to the full month of July to remind people about the importance of smart flushing habits by looking for the “Do Not Flush” symbol found on non-flushable wipes, such as baby wipes, cleaning wipes, and makeup removal wipes.