MEDIA ALERT: Responsible Flushing Alliance Opens Registration for its 2025 Annual Meeting to Media, Wastewater Agencies, & Non-Wovens Industry
The Responsible Flushing Alliance (RFA) is hosting its fourth annual meeting next week on Wednesday, March 19. Registration for the hour-long virtual meeting is free. Participants will learn about available educational resources, federal legislative updates, results from its #FlushSmart Crimes of Flushing campaign, and sneak peek into the 2025 Potty Training for Grownups campaign.
Responsible Flushing Alliance Publishes 2024 Annual Report
While previous campaigns focused on increasing familiarity with the Do Not Flush symbol, the 2024 campaign prioritized shifting consumer behavior. A national survey conducted pre- and post-#FlushSmartMonth revealed positive trends: While familiarity with the Do Not Flush symbol continues to increase (78% to 81%), self-reported flushing of non-flushable items is on the decline (53% to […]
Fibre@Fashion: Do Not Flush symbol familiarity reaches 81% in US in 2024: RFA
In 2024, familiarity with the Do Not Flush symbol increased from 78 per cent to 81 per cent, while self-reported flushing of non-flushable items declined from 53 per cent to 51 per cent, according to a national survey conducted pre- and post-#FlushSmartMonth. The Responsible Flushing Alliance (RFA) commissioned a national survey in the US in […]
Your Toilet’s Not a Trash Can: A Message from the Michigan Water Environment Association
Most people don’t think about wastewater infrastructure on a daily basis, but considering where we’d be without it, we really shouldn’t take it for granted. In the dark ages, households didn’t have drains or pipes to carry wastewater away. Instead, people dumped their chamber pots into the streets. This was not only very gross, but […]
Fibre2Fashion: MWEA, RFA support new Michigan wet wipes labelling law
The Michigan Water Environment Association (MWEA) and Responsible Flushing Alliance (RFA) have joined forces to support Michigan’s new law, requiring baby wipes, surface cleaning wipes, and other non-flushable wipes to display the ‘Do Not Flush’ symbol on packaging, effective February 1.
Smart Water Magazine: Michigan law goes into effect requiring “Do Not Flush” symbol on wipes to protect infrastructure
Starting February 1, 2025, Michigan will require baby wipes, surface cleaning wipes, and other non-flushable wipes to display the “Do Not Flush” symbol on their packaging. The law aims to prevent costly damage to sewage systems caused by improperly flushed wipes, which cost Michigan clean water utilities an estimated $18 million annually in unplanned repairs, the Responsible Flushing […]
Michigan Water Environment Association & Responsible Flushing Alliance Support New Michigan Wet Wipes Labeling Law
Law goes into effect requiring the ‘Do Not Flush’ symbol on baby wipes, other wet wipes not meant for flushing
Nonwovens Industry: Associations Support New Michigan Wet Wipes Labeling Law
Beginning February 1, a new Michigan law requires baby wipes, surface cleaning wipes, and other non-flushable wipes commonly used in the bathroom to prominently display the “Do Not Flush” symbol on packaging. The law aims to help consumers easily recognize wipes that should never be flushed, as these wipes can cause damage to sewage infrastructure. Michigan […]
How WaterWipes Paved the Way with Plastic-Free Baby Wipes
Helping protect the environment and our nation’s wastewater infrastructure is at the heart of RFA’s mission. Part of this mission involves championing innovative solutions, which is why we’re proud to spotlight RFA member WaterWipes and its groundbreaking strides in sustainability. In March 2022, WaterWipes answered the call for more sustainable products by becoming the first […]
Flushing Smarter: Shifting the Narrative in 2024
The past year marks a significant shift in the Responsible Flushing Alliance’s approach to spreading the word on flushing smart. In previous years, we’ve driven home the importance of the “Do Not Flush” symbol in our efforts to raise awareness and educate the public. While these were essential steps, they were just the beginning of […]